‘Women Transforming Tech’ book launches to inspire the next generation of women

  • A group of women at fintech company iZettle have published a book sharing their stories in a bid to inspire the next generation and push for further change in the tech industry
  • Research shows that in 2018 just 2% of all venture capital raised went to all female founding teams and women held less than 10%1 of exec-level positions
  • Available online for £5.99, all proceeds of the book will go towards supporting UN Women UK and the work they do for women across the world

Today sees the launch of ‘Women Transforming Tech’, a book written, designed and produced by a group of women at fintech company iZettle. The book comes as response to the multitude of research highlighting that women in techremain underrepresented, in a bid to inspire the next generation and push for further change in the industry. 

Featuring 45 different women from iZettle and UN Women UK’s network, from a total of 30 countries, the book will be available online for £5.99. All proceeds will go towards supporting UN Women UK’s work for women across the world – from implementing change in policy and legislation to delivering programmes on the ground.

Research from the State of European Tech 2018 2 report found that in 2018 just 2% of all venture capital raised went to all female founding teams, women held less than 10% of exec-level positions, and almost half of the female respondents had experienced some form of discrimination. 

Claire Barnett, Executive Director of UN Women UK comments “Technology is changing the way we do business and creating new opportunities for inclusive growth, but still women everywhere are being left behind as entrepreneurs, leaders and innovators.”

“We are delighted to see iZettle and their team of tech trailblazers sharing these stories to inspire the next generation. Storytelling is a powerful tool to share the challenges, successes, and lightbulb moments of women entrepreneurs. In showcasing their journeys, we want to encourage girls considering STEM careers to dream big, and put the foundations in place to enable them to achieve their full potential.”

Sara Arildsson, Chief Operating Officer at iZettle, says “Our products are used by women all over the world to start, run and grow their businesses. We’ve seen firsthand how access to technology and innovative tools can enhance lives so it is fantastic to launch this book in support of the work UN Women UK do for women everywhere. We hope that these amazing stories will inspire the coders, techies and businesswomen of tomorrow.”

UN Women UK will also be launching an initiative to allow people everywhere to challenge the gender gap in entrepreneurship later this spring. Female Founded seeks to pave the way for the next generation of female business owners, and the organisation is calling on potential partners to get involved.

For more information or to buy a copy of the book visit www.womentransformingtech.com 

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1&2  Source: State of European Tech 2018 report. Research shows: Women held 9 percent of executive-level positions among 270 European startups that raised a Series A or B round in 2017-18 & 46% of female respondents had experienced some form of discrimination while working in the European tech industry. See note to editors below for more.

Notes to Editors

In the State of European Tech 2018 report, London-based venture capital firm Atomico surveyed thousands of people and hundreds of companies. They found:

  • Just 2 percent of all venture capital raised by European tech startups in 2018 went to all-female founding teams.
  • Women held 9 percent of executive-level positions among 270 European startups that raised a Series A or B round in 2017-18. 
  • 46% of female respondents had experienced some form of discrimination while working in the European tech industry.

Yet an analysis by McKinsey of 1,000 companies across 12 countries found a strong correlation between diversity and financial performance.

Research from Microsoft found that girls in the UK are much more likely to consider a career in science, technology, engineering or maths (STEM) if they have a female role model.

Book credits

Written by:  Sarah Long 
Designed by: Linn Svenningson and Satasha Wong 
Illustrators: Gaia Azizyan, Sanne Ericsson, Angelina Fredriksson, Sarah Long, Kate Manson, Bridget Pivac, Ida Ristner, Marina Salnikova, Linn Svenningson, Sanna Westermark, Satasha Wong
PR: Mimmi Andersson  
Event organisation: Amanda Drotz 
Proofreading: Amy Ma 
Production: Evelina Appelskog
Social Media: Emma Hedö
Web Design: Sabine Hourani