Vision, mission & values


A better world economy fueled by small businesses.

Small businesses are the heart and soul of every economy. They spur economic growth and play a crucial role in ending poverty, creating diversity and boosting shared prosperity around the world. We believe sustainable economic development is dependent on their success.


Help small businesses succeed in a world of giants.

We serve the underserved. By providing innovative, easy-to-use and affordable tools we empower small businesses to play in the league of giants. The world needs a healthy dose of competition to keep today’s giants on their toes and to give them in their shadow a chance to grow.


  • Easy – if there’s complexity, we simplify it.
  • Reliable – we honour the trust we are given.
  • Inspiring – we spark curiosity and innovation.