iZettle Goes Mainstream With Telia Shops Availability

Stockholm – March 20th, 2012: iZettle and Telia, Sweden’s market leading telecom operator, has signed a cooperation agreement meaning iZettle’s mini chip-card reader that turns an iPhone or iPad into a mobile credit card payment terminal will be available in Telia shops across Sweden starting March 23rd.

“We are looking forward to providing the iZettle solution to our business customers, for example in the retail, service and event sales sectors, needing an easy to use and secure payment solution”, said Jessica Levin, Head of Mobile Business Management in Telia.

The iZettle card reader comes at a price of SEK 199 excluding VAT, and with a SEK 200 voucher toward iZettle transaction fees. As iZettle card readers are now available in shops individuals and small businesses can now buy their card reader, create an iZettle account and start taking payments within minutes.

“iZettle’s business is enabling individuals and small businesses to take chip-card payments on the go” said Jacob de Geer, iZettle CEO and co-founder. “We couldn’t ask for a more perfect partner than Telia to help us reach innovative businesses all over Sweden.”

Unlike costly traditional point of sale card readers, iZettle has no set up fee or monthly fee. Instead, each transaction using iZettle is charged fees equal to 2.75 percent of the sale plus SEK 1.50 (€0.15). iZettle then electronically deposits the funds in the seller’s bank account the business day following transactions.

IZettle is simple to set up and use, and makes it easy to share purchases with friends on Facebook. The social payments company’s service is Europay, MasterCard and VISA (EMV) approved, and compliant with the Payment Card Industry Data Security Standard (PCI-DSS). No sensitive data is ever stored on the mobile device or iZettle reader, and all data traffic is encrypted.

iZettle began commercial service in Sweden in October, and is now also available in Denmark, Finland and Norway.